Writing website copy
Your story is vital and deserves to be shared.
It is important that you have the majority of your content ready prior to our gathering. This is an invitation to do some dreaming, scheming, planning, and composing before you arrive. I recommend beginning a Word Doc or Google Doc with headings for each page of your website. Then when inspiration hits, open that Doc and write it down.
Here are some tips to guide your copy writing process.
- Begin with an intention. Write the following statement down and then say it out loud. 'My story deserves to be heard.' If you're feeling inspired to add a few more intentions, please do! Make the writing process sacred and special.
- Don't write and edit at the same time. Get it out first and then go through it. Think quantity over quality at this point.
- Tailor your voice to your ideal audience. Who are you serving? Then pretend you're sitting across from them sharing a cup of tea and talking casually. Write in that voice. You can write out loud of that's helpful too.
- Write short, easily digestible sentences.
- Go through each page and have a call to action. (What do you want people to do on each page?)
Need some copy inspiration? Here are some resources:
- Our very own Anya Hankin supports creatives to share their stories and crystallize their content. If you want help writing fresh content, she's your gal!
- The Communications Stylist: The one sentence that will change your (copywriting) life.
- Josh Spector: A quick read to improve your writing forever.
- Alexandra Frazen: How to write your About page (in a very unique way!).
- Artist Bios: Everything you need to know
- The Copy Cure- Marie Forleo + Laura Belgray (though The Copy Cure is a $399 E-course, you can get some great freebies on this page).
Already have a website with copy?
Re-read the existing copy on your website. Does it still speak to you? Are there sections you need to revise or remove entirely? This is a chance to do a complete inventory of what's working and what's not working, to tell a current story about yourself and your business. Feel free to use your existing copy as a jumping off point, but don’t let yourself get stuck in old, stagnant language. This is a fresh start!
To get the creative juices flowing, explore the following writing prompts:
- When have you felt most alive and aligned in your work? What did that feel like? Write about that experience.
- What is a pivotal moment that put you on your current path?
- What do you love about the work you do?
- What do you wish people knew about you and your work?